Instagram keeps changing. Algorithms evolve. Formats shift. Yet somehow, many businesses keep making the same mistakes every year . In 2026, Instagram isn’t unforgiving — it’s just more selective. And brands that don’t adapt will continue to feel like the platform “isn’t working,” even when the real issue is strategy. This blog breaks down the 7 Instagram mistakes businesses will still make in 2026 , why they’re holding growth back, and what smart brands are doing instead. Mi