The Big Shift: From Google to Social Search Search behavior is changing — fast. In 2025, more people are searching on Instagram and TikTok  than ever before. From “best gift ideas for him”  to “how to style saree for Diwali” , users now prefer visual search results  not blue hyperlinks. According to recent studies, nearly 40% of Gen Z  use Instagram or TikTok as their primary search engine. That means:If your brand isn’t optimized for social search , you’re missing organic re