Active Toast

Want to become a social media manager in 2026—but don’t know where to start? Good news: you don’t need a marketing degree, a huge following, or years of experience. What you do  need is the right roadmap, tools, and mindset to get your first client and start building momentum. Social media management is one of the fastest-growing freelance and agency careers today. As businesses shift from ads to organic growth, small brands are hiring skilled creators who can manage, create, and convert ....

The holiday season is stacked with opportunity festive shopping, impulse buys, high engagement on social. But it’s one thing to get thousands of views on your holiday Reels; it’s another to turn those views into sales. What separates brands that observe  holiday traffic from those that convert  it? The answer lies in how they funnel viewers from a short-form video (like a Reel) into a one-on-one conversation or checkout on WhatsApp. This blog guides you step-by-step through making that...

The explosion of generative AI is no longer a distant prediction—it’s already rewriting how social media marketing works. Tools like ChatGPT and Gemini are moving from novelty to necessity, and for brands, coaches, creators and agencies alike, this shift is seismic. According to recent data, ChatGPT alone commands over 1 billion users and Gemini is rapidly gaining ground. If you want to stay ahead in 2026, you cannot treat AI as a “nice‐to‐have”. Your strategy must integrate these tools...